About Me
D. Publications:
A1. Research Papers
A1.1 Swarna M., Freeda Maria; & Khan, Shaheed (2022). What innovations would enable Tourism and Hospitality industry in India to re-build. Worldwide Hospitality and Tourism Themes (WHATT). 14(6). Pp 579-586. Emerald Publishing DoI: https://www.doi.org/10.1108/WHATT-05-2022-0053
A1.2 Swarna M., Freeda Maria; Khan, Shaheed; Kannan, R. & Kumar, S., Praveen (2021). Sustainability, Accreditations, Ecotourism and SDGs – The GSTC way, in India. International Advanced Research Journal in Science, Engineering and Technology, 8(8). Pp. 535-550. DoI: https://doi.org/10.17148/IARJSET.2021.8891
A1.3 Swarna M., Freeda Maria; Khan, Shaheed; Kannan, R. & Kumar, S., Praveen (2022). Ecotourism, the opportunities for women entrepreneurs in the forest areas of Tamil Nadu. International Journal of Research and Analytical Reviews (IJRAR). 9(2). Pp. 908-923. Retrieved from http://www.ijrar.org/IJRAR22B2692.pdf
A1.4 Swarna M., Freeda Maria; Khan, Shaheed; Nambiar, Rajesh & Kumar, S., Praveen (2023). Sustainability Certifications for Tourism, Travel and Hospitality (TTH) and the Indian Industry response. International Journal of Research and Analytical Reviews (IJRAR). 1(7). Pp. 390-410. DoI: https://doi.org/10.46647/ijetms.2023.v07i01.057
A1.5 Swarna M., Freeda Maria & Khan, Shaheed (2022). Ecotourism Policies, the Challenges and opportunities for the forest departments in India. International Journal of Research and Analytical Reviews (IJRAR) 9(2). Pp. 500-509. Retrieved from http://www.ijrar.org/IJRAR22B1407.pdf
A1.6 Khan, Shaheed & Swarna M., Freeda Maria (2024). The Business Model Canvas (BMC) Approach for Community-Based Ecotourism (CBET) Strategy and Business Transformation in Mudumalai Tiger Reserve (MTR), Tamil Nadu, India. International Research Journal on Advanced Engineering and Management. 2(10). Pp. 3191-3204. DoI: https://doi.org/10.47392/IRJAEM.2024.0472
A1.7 Swarna M., Freeda Maria; Khan Shaheed & Gnanapala, C., Athula (2025). Adapting the Business Model Canvas for Social Enterprises: Insights into Applicability, Challenges, and Opportunities. International Journal of Creative Research Thoughts (IJCRT). 13(4). Pp. 97-104. Retrieved from https://www.ijcrt.org/papers/IJCRTBA02009.pdf
A1.8 Khan, Shaheed; Swarna M., Freeda Maria & Ramalingam, Panch (2024). India’s G20 Presidency and Impact on Indian Tourism, Travel and Hospitality Business. International Research Journal on Advanced Engineering and Management. 2(5). Pp. 1380-1389. DoI: https://doi.org/10.47392/IRJAEM.2024.0190
A1.9 Khan, Shaheed; & Swarna M., Freeda Maria (2021). Design thinking, Tourism and its application on Community based Ecotourism (CBE). 3(7S). Pp. 144-157. Retrieved from https://rspsciencehub.com/index.php/journal/article/view/553/464
A1.10 Khan, Shaheed; Swarna M., Freeda Maria; Kumar, Awdhesh & Panda, Ashish Kumar (2023). Tourism Risk Management, Sustainability options, the India Story. International Journal of Engineering Technology and Management Sciences. 1(7). Pp. 361-381. DoI: https://doi.org/10.46647/ijetms.2023.v07i01.055
A1.11 Khan, Shaheed; Ramalingam, Panch; Rahman, P., Fazal & Swarna M., Freeda Maria (2022). Online Teaching in Higher Education: Challenges and Opportunities. International Journal of Asia Pacific School Psychology. 3(2). Pp. 134-151. ISSN: 2697-6544.
A1.12 Khan, Shaheed; Swarna M., Freeda Maria & Ramalingam, Panch (2025). Employer of Record (EOR), an Emerging Opportunity for the Indian IT/ITES Sector. International Research Journal on Advanced Engineering and Management 3(1). Pp. 81-87. DoI: https://doi.org/10.47392/IRJAEM.2025.0016
A1.13 Khan Shaheed; Swarna M., Freeda Maria; Ramalingam, Panch & Reddy, Amarnatha (2023). Work from home (WFH) in the IT/ITeS corporate, a dilemma for the Human Resources and the Associates. International Research Journal on Advanced Science Hub 5(4). Pp. 142-154. DoI: http://dx.doi.org/10.47392/irjash.2023.028
A1.14 Khan, Shaheed; Swarna M., Freeda Maria; Kannan, R., & Kumar, S., Praveen (2021). Acquisitions, Mergers, Joint-Ventures, Alliances, Partnerships and other Business Combinations, a study of TATA Sons, their journey, impacts and strategies for the Airline Industry. International Advanced Research Journal in Science, Engineering and Technology. 8(8). Pp. 383-396. DoI: https://doi.org/10.17148/IARJSET.2021.8867
A1.15 Khan, Shaheed; Swarna M., Freeda Maria & Kannan, R. (2022). Airlines in India, the era of Sustainable Leadership through new ‘Business Combinations’ in reshaping the tourism and hospitality Industry. International Journal of Engineering Technology and Management Sciences 3(7). Pp. 214- DoI: https://10.46647/ijetms.2023.v07i04.031
A1.16 Khan, Shaheed; Swarna M., Freeda Maria; Kannan, R. & Kumar, S., Praveen (2022). The growth of India Civil Aviation, challenges, opportunities and the story of Airlines for ‘carrying mail’ to UDAN. International Journal of Research and Analytical Reviews. Pp. 14-32. Retrieved from http://www.ijrar.org/papers/IJRAR22C2372
A1.1 Research Papers in the pipeline for publishing at various stages
A1.1.1 Khan, Shaheed; Swarna M., Freeda Maria & Bhattacharya, K., Ajoy. Coopting Communities for Ecotourism Management in India, strategies to be adopted by the Forest Departments in India. (Paper accepted, peer-review in progress).
A1.1.2 Khan, Shaheed; Swarna M., Freeda Maria & Ramalingam, Panch. Lord Murugan, Thaipusam, a festival not for the faint-hearted. (Paper accepted, peer-review in progress).
A1.1.3 Swarna M., Freeda Maria; Gnanapala, C., Athula; Khan, Shaheed & Kannan, R. Comparative Analysis of Community Based Ecotourism (CBET) Models in India and Sri Lanka. (Paper presented in an International Conference in Colombo, Sri Lanka, accepted for publishing).
A1.1.4 Khan, Shaheed; Swarna M., Freeda Maria & Kannan, R. Indian Domestic Tourism, post pandemic, the challenges, opportunities, the policies, and growth. (Paper presented in a Conference and submitted to IBS, Mumbai for publishing. Double Blinded peer-review in progress). [Expected Date of Publication December 2025].
A2. Chapters in Books
A2.1 Swarna M., Freeda Maria; & Khan, Shaheed (2024). Revitalizing ecosystems in nature-based tourist sites: a case study of Pichavaram Mangroves, Tamil Nadu, India. (Eds.). Mandic, Ante; Spenceley, Anna; & Fennell, A., David (2024) Handbook on Managing Nature Based. Pg. 222-244. DoI: https://doi.org./10.4337/9781035311255.00021 Publisher: Elgar Online.
A2.2 Swarna M., Freeda Maria; & Khan, Shaheed (2022). Indian Tourism, Diaspora Perspectives. (Eds.). Chowdhary, Nimit; Billa, Suman & Tiwari, Pinaz. Indian Tourism and hospitality: An Overview. Chapter DoI: https://doi.org/10.1108/978-1-80262-937-820221001 Book DoI: https://doi.org/10.1108/9781802629378 Scopus Indexed
A2.3 Swarna M., Freeda Maria; & Khan, Shaheed (2023). Medical/health Tourism, the way India operates. (Eds.). Cooper, Malcolm; Gnanapala, Athula; Aslam, M.S.M., & Ratnayake, Iraj. The Emergence and Future of Health Tourism in the Asia Pacific Region. Pg., 154-175. Cambridge Scholars Publishing ISBN: 9781527501225
A2.4 Swarna M., Freeda Maria; & Khan, Shaheed (2021). Business Revival opportunities for Community Based Ecotourism: Projects in India. (Eds.). Singh, Malini; Tyagi, Pankaj Kumar; Singh, Ajit Kumar & Mukherjee, Madhumita. Business Revival of Service Sector: Strategies, Techniques and Approaches. Bharati Publications, New Delhi (www.bhartipublications.com) ISBN: 9789391681180
A2.5 Swarna M., Freeda Maria; & Khan, Shaheed (2020). A Comparative Study of Select Eco- Development Committees (EDC) of Karnataka and Ecotourism Management Committees (ETMC) of Tamil Nadu and the march towards Sustainable Eco-tourism. (Eds.). Pankaj, Srivastava; Dubey, Jayashree & Dharmendra, Hota. Multi-Disciplinary Approach towards Sustainable Development: Role of Government, Academicians, Corporate, Civil Societies and Citizens Indian Institute of Forest Management (IIFM) (www.iifm.org), Bhopal, Madhya Pradesh (An Institute under the aegis of the Ministry of Forest, Environment and Climate Change, Government of India). ISBN 9789386578495
A2.6 Swarna M., Freeda Maria; & Khan, Shaheed (2023). Karaga Jatre of Karnataka, a tryst with History, Anthropology, Belief, Culture and Tourism. (Ed.). Kulshreshtha, Sharad Kumar. Managing Festivals for Destination Marketing and Branding. Pg., 156-171. IGI Publications. ISBN13: 9781668463567 https://www.igi-global.com/book/managing-festivals-destination-marketing- branding/301207 DoI: https://www.doi.org/10.4018/978-1-6684-6356-7 Scopus Indexed.
A2.7 Swarna M., Freeda Maria; & Khan, Shaheed (2023). Comparative Study of Marian Pilgrimage Sites of Valankanni and Poondi in Tamil Nadu, India and Lourdes, France. (Eds.). Gupta, S.K., Aragon, C., Lilibeth, Kumar, Pankaj, S., Madurima & Ramasamy, Rajesh. Pg., 107-118. IGI Publications. ISBN13: 9781668448175 https://www.igi-global.com/book/prospects-challenges-global-pilgrimage- tourism/292442 DoI: https://www.doi.org/10.4018/978-1-6684-4817-5.ch008 Scopus Indexed.
A2.8 Swarna M., Freeda Maria; Khan, Shaheed & Ramalingam, Panch (2023). Innovative practices in Sustainable Ecotourism promotion and impacts: changes through dynamic leadership. (Eds.). Tyagi, Pankaj Kumar; Nadda, Vipin; Bharti, Vishal & Kemer, Ebru. Embracing Business Sustainability through Innovation and Creativity in the Service Sector. Pg., 84-107. IGI Publications. ISBN13: 9781668467329. DoI: https://doi.org/10.4018/978-1-6684-6732-9.ch006 Scopus Indexed
A2.9 Khan, Shaheed; Swarna M., Freeda Maria & Bhattacharya, K., Ajoy (2024). Chambal Valley: the Myth, the Curse, the Legend, the Challenges, and the Opportunities for Dark Tourism – Case Study. (Eds.). Sharma, Anukrati; Arora, Shruti & Shukla, Parag. Dark Tourism: Theory, Interpretation and Attraction. Pp. 149-173. Emerald Publishing. DoI: https://doi.org/10.1108/978-1-83797-336- 120241012
A2.10 Swarna M., Freeda Maria; & Khan, Shaheed (2023). Cleanliness at Beaches in India, Blue Flag Beaches the way forward. (Eds.). Das, Jitendra & J., Eugene. Prakriti aur Swachhta, Environmental Sustainability through Cleanliness. Teenu Publishers. ISBN: 9788196094034
A2.11 Swarna M., Freeda Maria; & Khan, Shaheed (2024). Swatchhta, Pilgrimage Tourism, Velankanni as a tourist destination, Challenges, Organization and Management. (Eds.). Das, Jitendra & J., Eugene. Envisioning Successful Society through Swachhta. Pp. 322-334. Teenu Publishers. ISBN: 9788196844417
A2.12 Swarna M., Freeda Maria; & Khan, Shaheed (2025). Responsible Tourism in Destinations, Role of Indian Communities in cleanliness and Destination Management – Challenges, Opportunities and Case Studies. (Eds.). Das, Jitendra & J., Eugene. Nation Building through Cleanliness. Pp. 98-114. Teenu Publishers. ISBN: 9788196844448
A2.13 Ramalingam, Panch; Khan, Shaheed & Swarna M., Freeda Maria; (2024). Sustainable Development Goals (SDG), the value proposition for the Higher Education Scenario in India. (Eds.). Ramalingam, Panch; Khan, Shaheed & Kumar, Pradeep. Sustainable Development Goals: Challenges and Initiatives. Pp. 24-43. Indian School Psychology Association. ISBN: 9789391690991.
A2.14 Khan Shaheed; Swarna M., Freeda Maria & Reddy, Amarnatha (2022). Work from Home and Performance Management: Issues, Challenges and Opportunities in the IT/ITES Sector in India. (Eds.). Chandrasekar, K.S., & Vasanthagopal, R., Pp. 330-340. Abhijeet Publication. ISBN: 9789392816291
A2.15 Khan Shaheed; Swarna M., Freeda Maria & Kannan, R., (2024). Thomas Cook India Limited (TCIL), Tour Operator to a Leader in M&A. (Eds.). Koshy, Bindu Achamma; Asha, A.G.; Sivadas, Revathi & Michael, K., Greema. Convergence and Transformation as ways of Business. Pp. 113-142. Notion Press. ISBN: 9798894151144
A2.16 Khan Shaheed; Swarna M., Freeda Maria & Kannan, R., (2022). Online Travel Aggregators (OTA), Challenges and Opportunities during and after Covid-19. (Eds.). Kothari, Anil & Sukhalka, Dimpy. Emerging Opportunities in Tourism and Hospitality Industry. Pp. 139-146. National Press Associates. ISBN: 9789390863426
A2.17 Khan Shaheed; Swarna M., Freeda Maria & Kannan, R., (2022). Business Resilience: A Study of a Failed Merger. (Eds.). Building Resilience, the Way Forward. Pp. 149-167. Bloomsbury. ISBN: 9789354357411
A2.18 Swarna M., Freeda Maria; Khan Shaheed; Ramalingam, Panch & Reddy, Amarnatha (2024). Role of HR Analytics in People Management: Challenges and Opportunities in the Indian IT/ITeS Space. (Eds.). Kautish, Sandeep Kumar & Sheopuri, Anuj. HR Analytics, Fundamentals and Application. Pp. 1-23. Bentham Science. DoI: https://doi.org/10.2174/978981527419612401004
A2.19 Swarna M., Freeda Maria; Khan, Shaheed & Tyagi, Pankaj (2024). Virtual reality: Implications and the Futuristic Tendency for Tourism and Hospitality. (Eds.). Tyagi, Pankaj Kumar; Singh, Malini; Tyagi, Priyanka & Raheja, Kunal. New Challenges, Emerging practices, and global outlook in Service Management. Publisher: Shineeks. ISBN: 9781632789334
A2.20 Khan, Shaheed & Swarna M., Freeda Maria (2022). Strategic Human Resource Management by Indian IT Companies in the US Operations and the nuances of Employee Mobility and Visa Tangle, a Case-Study. (Eds.). Tyagi, Pankaj Kumar; Singh, Malini & Tyagi, Priyanka. Leveraging Innovation and Technology in Customer Service. Pp. 55-71. Publisher. Bharti Publications. ISBN: 9789391681951
A2.21 Khan Shaheed; Ramalingam, Panch & Swarna M., Freeda Maria (2023). UGC-HRDC: Virtual Learning, Challenges, Opportunities, and Vision for the Future. (Eds.). Neha; Gupta, Pooja; Khan, Ihtiram Raza & Kurubacak, Gulsun. Virtual Lifelong Learning: Educating Society with Modern Communication Technologies. Pp. 11-24. Publisher: Bentham Science. ISBN: 978-981-5196-57-3
A2.22 Swarna M., Freeda Maria; Gnanapala, Athula; Khan, Shaheed; Duminduhewa, Chinthana & Parasuraman, Mahadevan (2025). Green Sustainability Certifications, Challenges, options, and opportunities for Hospitality businesses in India and Sri Lanka. (Eds.). Sharma, M., Proceedings of the 2nd International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry (IRTTHI 2025), Advances in Economics, Business and Management Research DoI: https://doi.org/10.2991/978-94-6463-799-1_15 Publisher: Springer Nature
A2.23 Bhattacharya, K., Ajoy; Swarna M., Freeda Maria & Khan, Shaheed (2024). Tribes, Tourism, and Sustainability: A Case study from Mudumalai Tiger Reserve, Tamil Nadu, India. Retrieved from https://satoyamainitiative.org/case_studies/tribes-tourism-and-sustainability-a-case-study-from- mudumalai-tiger-reserve-tamil-nadu-india/
About the Satoyama Initiative: The International Partnership for the Satoyama Initiative (IPSI) (https://satoyamainitiative.org/about/) is a partnership made up of hundreds of member organizations dedicated to working together to realize societies in harmony with nature. In many parts of the world, people have developed ways to utilize and manage their surrounding na tural environment to sustain and improve their daily lives and production activities such as agriculture, forestry and fisheries. Based on knowledge and practices locally accumulated in such human – nature interactions over a long time, production activities and their management mechanisms have created elaborate systems that have continued to support local communities by providing foods, fuels, and other materials, nurturing traditions and culture, and maintaining ecosystems and biodiversity. However, they have been increasingly threatened by rapid socio-economic changes in recent years. Many have been converted into more uniform, efficient and large -scale production systems that often cause environmental degradation and loss of cultures and traditions. Therefore, it is important to explore ways and means for using and managing natural resources sustainably that benefit current and future generations. To tackle this critical issue, the Ministry of the Environment of Japan (MOEJ) and the United Nations University Institute for the Advanced Study of Sustainability (UNU-IAS: formerly the United Nations University Institute of Advanced Studies) jointly initiated the Satoyama Initiative. This international effort promotes activities consistent with existing fundamental principles including the Ecosystem Approach. IPSI was established in 2010 in order to undertake and facilitate a broad range of activities to implement the concepts of the Satoyama Initiative by diverse stakeholders.
A.3. Chapters awaiting publication
A3.1 Swarna M., Freeda Maria & Khan, Shaheed (2025). Green Certifications, Indian Hospitality Businesses and Sustainability options. (Eds.). Dana, Leo-Paul; Kumar, Anuj & Gupta, Vijay Prakash. Digital Transformation in Tourism and Hospitality: Sustainable Management Strategies for Long-Term Excellence. Emerald Publications. (Scopus Indexed). (to be released on 29th October 2025).
A3.2 Swarna M., Freeda Maria; Khan, Shaheed & Ramalingam, Panch (2025). Spiritual and emotional features of religious tourism, Lord Murugan, the Peoples God. (Eds.). Sharma, Anukrati; Rehman, Moklesur & Chowdhary, Nimit. Exploring the Strength of Shared Culture and Religion in Tourism: A Cross-Cultural Analysis. Emerald Publishing. (to be released by December 2025).
A3.3 Swarna M., Freeda Maria; Khan, Shaheed & Gnanapala C., Athula (2025). Kataragama as a Shared Sacred Tourism Destination: Exploring Religious Harmony and Human Oneness. (Eds.). Sharma, Anukrati; Rehman, Moklesur & Chowdhary, Nimit. Exploring the Strength of Shared Culture and Religion in Tourism: A Cross-Cultural Analysis. Emerald Publishing. (to be released by December 2025).
A3.4 Gnanapala C., Athula; Swarna M., Freeda Maria & Khan, Shaheed (2025). Exploring Sustainable Tea Tourism: Challenges and Opportunities in Sri Lanka and India. (Eds.). Banerjee, Shuvashree; Tyagi, Pankaj & Ganguly, Biswanath. Sustainable Tea Tourism and Heritage Preservation. Cambridge Scholars (To be released in the first week of September, 2025)
A3.5 Gnanapala C., Athula; Swarna M., Freeda Maria; Gupta, Vijay Prakash & Khan, Shaheed (2026). Marine Protected Areas and International Agreements for Sustainability: A Case Study of Gulf of Mannar. (Eds.). Gupta, Vijay Prakash; Reyed M., Reyed & Haghi, A.K. The Blue Economy and Environmental Sustainability: Advancing Global Governance, Innovation, and Finance for Resilient Future. Springer Nature (To be Scopus Indexed). (to be released by January 2026).
A3.6 Swarna M., Freeda Maria; Gnanapala C., Athula; Kannan, R., & Khan, Shaheed (2025). Revitalizing local economies through community-based ecotourism (CBET), case study of Gulf of Mannar National Park and Biosphere Reserve, India. (Eds.). Bhatt, Vaibhav; Singh Pramendra & Tyagi, Pankaj. Regenerative tourism for community growth and empowerment. Nova Science Publishers. (to be released by September 2025).
A3.7 Khan, Shaheed & Swarna M., Freeda Maria (2025). Accessible Tourism in India, issues, challenges, and opportunities for the Divyangjan. Being published by Shri Guru Gobind Singh College of Commerce, University of Delhi and ICSSR. (to be released by December 2025)
A3.8 Swarna M., Freeda Maria; Mohapatra, Barada Prasanna & Khan, Shaheed (2026). Hotel Management Students, employment skills under the NEP Regime – challenges and opportunities. (Eds.). Mohapatra, Barada Prasanna et al., Publisher DAV School of Business Management, Bhubaneshwar, Odisha.
Edited Book
Gnanapala, C., Athula; Swarna M., Freeda Maria; Chowdhary, Nimit & Khan, Shaheed. Community- Based Ecotourism in South Asia: Sustainable Practices and Development Perspectives. Publisher: Emerald Publishing, United Kingdom. (Expected Publication, March 2026).
Annual reports: Conducted detailed research with the Executive Director and Team of the Bannerghatta Biological Park (BBP) (one of the largest Zoo in India) and released in dept annual reports for the years 2014-15, 2016-17 and 2017-18. The Zoo functions under the aegis of the Central Zoo Authority, a statutory body of the Government of India, Ministry of Environment, Forest and Climate Change.
Publicity Materials:
- Created and curated a brochure for the Bannerghatta Biological Park (BBP) to be used for publicity purposes.
- Created and curated a brochure for India Tourism (Incredible India), Government of India, on the Lesser Known Tourist Destinations of Karnataka.
Research Reports
- The Status Report on the Rehabilitation and Relocation from the Kali Tiger Reserve was published as a monologue for administrative purposes by the Dr. BR Ambedkar Development Corporation, Department of Social Welfare, Government of Karnataka.
- Impact Assessment of Self-Help Groups (SHG’s) on Women’s Empowerment in Tiruvannamalai District, Tamil Nadu was published as a monologue by the TVS-SST group and other partner institutions for internal use of the Program and Project Directors.
- The Environmental Impacts of Tourism in Protected Areas in Karnataka (Case Studies from Bandipur, Bhadra and Dandeli-Anshi Tiger Reserves) was published as a monologue and shared with the Forest Administrators and the Executive Authority as a document of reference for the Ecotourism policy of the state.
- Hiking manual and Report: Cumulative Impact assessment of Hiking/Ecotrail in Skanadagiri and Tadiyandamol. Prepared for the Karnataka Ecotourism Development
- Training Manual: after a rigorous Training Need analysis, that is to be imparted to the stakeholders across India, in the Green Highway Mission program, NHAI, GoI
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Hello, my name is Ross.
How I started traveling
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